RaiseMyProfits

Information graphics, programmable signage, and interactive touch-screen displays are now becoming part of our daily experience as a consumer whether it is for self-service check-out, checking in for a flight, or purchasing a movie ticket; they are now much more mainstream and as a result more affordable.

An interactive display may be the solution for your business if you are looking to establish credibility. There is a natural pull to a display, as it allows for a private experience in a public space, which will draw traffic and result in more sales. Programmable signage will also entertain clients as they wait or help them locate items in a store. In addition, touch screens are helpful as they lower the amount of training time needed for new employees and alleviate staff.

Displays have dropped in price about 70% in the past five years due to competition and extensive use in the medical and retail markets. The average 17” touch screen monitor that would be appropriate for a retail space is now selling anywhere from $400 to $600. Another economical advantage is that the interface can be changed at a low cost and will keep clients interested. Overall, interactive displays are on track to be a must have item and with the decrease in cost it’s something that all business owners should consider, especially if re-designing an office or storefront layout.