RaiseMyProfits

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RaiseMyProfits
 

Nothing to SHOUT About?

June Bisel

Is your business bashful? Some are. They produce good products or provide great services, but they flounder when it comes to getting the word out. As a result, they put themselves at risk competitively. Unless they have been around for so long that they have been able to use sheer time to build brand, they diminish their chances of keeping up in the noisy times in which we work and live. It’s not enough to be able to build a proper mousetrap anymore; you have to make sure the world can hear the SNAP in its hammer!

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Do you know who owns your Domain Name (www.yourbusiness.com)?

Kathleen Packard

Over and over I am surprised to find how many businesses do NOT have control over their domain name. How do I find out? It typically happens when a webmaster is unavailable to make changes to a business's website and the owner or principals start looking for other consultants to help them. If they do wish to change consultants or firms there are a few key technology "things" that must be in the company's control to make it easier. Unfortunately, because many business owners and principals are more comfortable letting their technology adviser "handle" this, they find their web site is "held hostage" too late.

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